Fashion lounge debuts at the trafalgar


On the 20th of September 2010, We joined forces with Nolcha – a leading business platform for independent designers to bring the first ever London Fashion Lounge.

Showcasing their latest collections were British brands Sado, Eva Evanovich, Hetty Rose, Tammam, Fifi Bijoux and Segreto London who were joined by international newcomers Vivienne Pash, M Brulee, Peoples Pride, Narcisse, Gunas, Maison di Prima and Ana Guiterrez fusing influences from USA, Russia, India and Costa Rica.

Deb Pokallus, Bel Esprit Showroom owner, stated: “The London Fashion Lounge made a fabulous debut at the Trafalgar Hotel. The talented and creative designers showing their collections, along with the wonderful amenities provided by the hotel and Gina Conway Aveda made the Fashion Lounge a “must-see” event during London Fashion Week, and brought an impressive roster of industry editors, buyers and press to meet with the designers. The model presentation during the after party was well-received with a huge crowd snapping photos with cameras and phones. I’m looking forward to working on the next edition!”

Guests indulged in mini pampering sessions at The Aveda Beauty Oasis during the hectic London Fashion Week schedule providing manicures and massages. Our limited edition Taste the Trend cocktails were a hit amongst guests adding to the chilled and initiate scene allowing easy networking and brand previews. The event concluded with a cocktail party showcasing the collections to additional guests via model presentations.

The participating designers were celebrated throughout October with a cutting edge installation in our windows, introducing these rising fashion brands to consumers. The digital window signage invites consumers to interact and learn about the independent fashion brands dressing the mannequins.

Tags: , , , , , , , ,

All Good Things: Stylish Sipping


Published: 01/09/2010

September marks the final countdown to London Fashion Week SS11, and at the Trafalgar Hotel they’re already celebrating, with a new fashion-inspired cocktail menu

That is a perfect way to wind down after a day,whether you’ve been watching the shows at Somerset House or pounding the city streets for the hottest A/W looks. The Taste The Trends cocktail collection is inspired by three key trends for the current season, perfectly designed by the talented bartenders at the slick, sexy Rockwell bar (we love the glossy walnut wood, leather sofas and burlesque-y fringed lampshades). And at just £10, we think they’re a worthwhile, quaffable fashion indulgence!

Nude Lace blends white chocolate liqueur with a touch of coffee and a sexy tequila kick, served over crushed ice for an effect that actually looks not unlike your favourite, decadent nude-hued lace skivvies.

The Pretty Poetess –’s favourite of the three cocktails – is a nod to this season’s bohemian looks: golden rum is flavoured with fresh citrus notes, Angostura bitters and cardamom, which lends it a smoky flavour and a decidedly dreamy, romantic, feel.

And The Girl In The Camel Coat is a warm, smooth tribute to our favourite camel and caramel looks for this autumn: Grand Marnier and chocolate, with another sharp hint of tequila.

And as if you needed any more persuasion – Trafalgar’s chef has designed a perfect asiette of sweet treats to complement the cocktails, featuring chocolate, hazelnut, and coconut flavours…a rich and delicious treat (we recommend sharing).

Taste The Trends will be available at the Rockwell Bar in The Trafalgar Hotel through September. In addition, the hotel will be hosting The Fashion Lounge on Monday, 20th September, with a pop up showroom featuring top independent designers, Aveda beauty bar, and style clinic in the afternoon, followed by a cocktail party at The Rockwell – featuring the Taste The Trends list, as well as designer presentations with live mannequins – in the evening.

Tags: , , ,

What’s On

Now Closed for Winter

Vista Announcement

Vista our open air rooftop bar overlooking Trafalgar Square is now closed for Winter Season 2015 however is still available for private hire, filming and location shoots subject to (British) weather conditions. For all enquiries please call our Events Team on +44 (0)20 7870 2900 or email

Theatre breaks at the Trafalgar

Theatre breaks at the Trafalgar

Just 7 minutes away from theatreland, you can now book tickets to West End shows and enjoy a memorable stay at the Trafalgar hotel.

Sign Up for offers & updates