Fashion lounge debuts at the trafalgar


On the 20th of September 2010, We joined forces with Nolcha – a leading business platform for independent designers to bring the first ever London Fashion Lounge.

Showcasing their latest collections were British brands Sado, Eva Evanovich, Hetty Rose, Tammam, Fifi Bijoux and Segreto London who were joined by international newcomers Vivienne Pash, M Brulee, Peoples Pride, Narcisse, Gunas, Maison di Prima and Ana Guiterrez fusing influences from USA, Russia, India and Costa Rica.

Deb Pokallus, Bel Esprit Showroom owner, stated: “The London Fashion Lounge made a fabulous debut at the Trafalgar Hotel. The talented and creative designers showing their collections, along with the wonderful amenities provided by the hotel and Gina Conway Aveda made the Fashion Lounge a “must-see” event during London Fashion Week, and brought an impressive roster of industry editors, buyers and press to meet with the designers. The model presentation during the after party was well-received with a huge crowd snapping photos with cameras and phones. I’m looking forward to working on the next edition!”

Guests indulged in mini pampering sessions at The Aveda Beauty Oasis during the hectic London Fashion Week schedule providing manicures and massages. Our limited edition Taste the Trend cocktails were a hit amongst guests adding to the chilled and initiate scene allowing easy networking and brand previews. The event concluded with a cocktail party showcasing the collections to additional guests via model presentations.

The participating designers were celebrated throughout October with a cutting edge installation in our windows, introducing these rising fashion brands to consumers. The digital window signage invites consumers to interact and learn about the independent fashion brands dressing the mannequins.

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Fashion News: Taste of Fashion Week


Published: 16/09/2010

Mix fashion biz with pleasure at The Trafalgar

Fashion Week inspires a new cocktail list at the gorgeous central London pad The Trafalgar, whose Vista Bar looks over the iconic London Square

During Fashion Week, London’s style mass will enjoy The Trafalgar’s unique view of Nelson while supping bespoke cocktails and desserts.

Each item on the menu is inspired by a key catwalk trend for autumn and winter. There’s the nue lace, paying homage to minimal chic with a smooth blend of Mozart white chocolate liqueur and a kick of Sauza tequila and coffee, and the Pretty Poetess – golden rum stirred over ice with cardamom syrup and Angostura bitters, inspired by the lace look we’re seeing all over the runways.

The hotel is also hosting The Nolcha Fashion Lounge, an amazing free event that anyone can attend this Monday (20 September). Preview independent fashion designers from around the globe, enjoy a relaxing foot rub and freshen up your look at the Gina Conway Aveda Beauty Oasis. You can also discuss trends and body secrets in The Style Clinic with international stylist Gabrielle Teare. Enjoy!

The cocktails are available until the end of September 2010.

For more information

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What’s On

Now Closed for Winter

Vista Announcement

Vista our open air rooftop bar overlooking Trafalgar Square is now closed for Winter Season 2015 however is still available for private hire, filming and location shoots subject to (British) weather conditions. For all enquiries please call our Events Team on +44 (0)20 7870 2900 or email

Theatre breaks at the Trafalgar

Theatre breaks at the Trafalgar

Just 7 minutes away from theatreland, you can now book tickets to West End shows and enjoy a memorable stay at the Trafalgar hotel.

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